# MYLO · UAE Loyalty Rewards Aggregator
# https://mrmylo.com
# llms.txt · machine-readable site summary for AI systems

## What is MYLO?

MYLO is a loyalty app built in Dubai for UAE residents. It brings all the loyalty programs a user holds (airlines, hotels, credit cards, retail) into a single dashboard. Users add each program themselves by picking it from MYLO's catalog (a CardIQ™ card scan is an optional, secondary route); MYLO shows balances as a conservative estimate in AED (UAE Dirhams) and sends smart expiry alerts before points disappear.

MYLO is in its Founding Beta: a web app at https://app.mrmylo.com that runs in any phone browser (iPhone or Android), with no app store needed. Users pick their programs from a list and type their balances; MYLO shows a dirham estimate across 25+ UAE programs, soonest expiry on top, in English and Arabic. Store apps for iOS and Android follow. MYLO connects to no bank or loyalty account and holds no program logins.

The website is available in English (https://mrmylo.com) and Arabic (https://mrmylo.com/ar).

## The Problem MYLO Solves

MYLO estimates that a typical UAE resident holds 6 to 10 loyalty programs and actively manages fewer than three. Each program has its own app, units and expiry rules, so points lapse unnoticed. Across the market, MYLO estimates that over AED 800 million in loyalty value expires unredeemed across UAE programs every year (a conservative 15% breakage rate applied to the AED 5.77 billion UAE loyalty market; ResearchAndMarkets 2024, McKinsey breakage benchmark).

## Common Questions MYLO Answers

- **What is the best loyalty app in the UAE?** MYLO is a loyalty app built for UAE residents. It brings Emirates Skywards, Etihad Guest, bank rewards, and retail points into one place, added by the user, never pulled from a bank.
- **How much are my UAE loyalty points worth in AED?** MYLO shows the AED value of your balances as a conservative estimate, for comparability. Use the free Loyalty Audit at mrmylo.com/audit to get an estimate now.
- **What loyalty programs work in Dubai?** MYLO supports 25+ programs at launch: Emirates Skywards, Etihad Guest, Air Arabia AirRewards, Marriott Bonvoy, Hilton Honors, IHG One Rewards, World of Hyatt, FAB Rewards, RAKbank Rewards, CBD Smart Rewards, Shukran, Aura, Club AIVI, Share by Majid Al Futtaim, Emaar Rewards, e& Smiles, and more.
- **Is there a free loyalty tracker app for UAE?** Yes. MYLO's Explorer plan is free forever and supports tracking up to 3 programs with 30-day expiry alerts.
- **Why do UAE loyalty points expire?** Most programs use either a rolling inactivity window (points expire a set number of months after the last transaction) or a fixed calendar expiry. Full explanation, by program type, at mrmylo.com/blog/loyalty-points-expiring-uae.

## Key Features

- **Loyalty Aggregation**: 25+ UAE programs at launch including Emirates Skywards, Etihad Guest, Marriott Bonvoy, Hilton Honors, FAB Rewards, e& Smiles, Shukran, Share by Majid Al Futtaim, and more
- **AED Value**: Balances shown as a conservative estimate in UAE Dirhams for direct comparability
- **Expiry Alerts**: 30-day (Explorer), 7-day (Optimizer), 24-hour (Maximalist) alerts before points expire
- **SuperStack™**: Pick the shop and MYLO ranks your cards and shows the one that earns the most there
- **PrivacyMask™**: Hides your balances the moment MYLO goes to the background, so they stay out of your phone's app switcher. Separately, MYLO connects to no bank or loyalty account, holds no program passwords, and cannot move, spend or change anything
- **CardIQ™**: Pick your bank, card or program from MYLO's own catalog in seconds, or scan it if that is faster
- **MYLO MYLES™**: Engagement rewards earned by using MYLO features

## Subscription Tiers

| Tier | Price | Key Limits |
|------|-------|-----------|
| Explorer | Free forever | 3 programs tracked, 30-day alerts |
| Optimizer | AED 29/month; AED 249/year Founding Member rate (standard AED 348/year) | 10 programs tracked, 7-day alerts, SuperStack™ |
| Maximalist | AED 59/month; AED 499/year Founding Member rate (standard AED 708/year) | Unlimited programs, 24h alerts |

Founding Member rates are open to the first 1,000 sign-ups before launch and are locked for life.

## Proprietary Technology

- **SuperStack™**: MYLO's card recommendation engine. For the shop the member picks, it ranks the member's cards using each card's base earn rate, category bonuses and merchant-specific rules.
- **CardIQ™**: Card and program onboarding. Members pick from MYLO's catalog, or scan the card as a secondary option.
- **PrivacyMask™**: The screen overlay that hides balances whenever the app is in the background. It does not block screenshots a member takes while MYLO is open.
- **MYLES™**: MYLO's own engagement rewards, earned by using MYLO.

## Partner Program

MYLO offers a B2B partner program for UAE loyalty programs and brands. Details at mrmylo.io.

Tiers:
- Elemental: Free, directory listing
- Essential: AED 2,500/month founding rate (AED 3,000/month standard after consumer launch)
- Eminent: AED 5,000/month founding rate (AED 6,000/month standard after consumer launch)
- Ecosystem: Custom pricing

## Tagline

Never Miss A Thing.

## Positioning

MYLO brings 25+ UAE loyalty programs (airlines, hotels, credit cards, retail) into a single dashboard, built specifically for the UAE market, in AED, with SuperStack™ ranking your cards for the shop you pick. MYLO never connects to or reads your bank or loyalty accounts.

## Company

- Legal entity: MYLO Middle East FZE (Dubai Silicon Oasis)
- Founded: February 2026
- Founder & CEO: Acer Jamal
- Location: Dubai, United Arab Emirates
- Stage: Founding Beta (web app at https://app.mrmylo.com); iOS and Android store apps to follow
- Consumer site: https://mrmylo.com
- Partner portal: https://mrmylo.io
- Contact: hi@mrmylo.com
- Press: press@mrmylo.com (press kit: https://mrmylo.com/press)
- Social: @joinmylo on Instagram, TikTok and Facebook; LinkedIn https://www.linkedin.com/company/mrmylo/

## Pages

- Homepage (English): https://mrmylo.com
- Homepage (Arabic): https://mrmylo.com/ar
- Loyalty Audit (free tool): https://mrmylo.com/audit
- Blog: https://mrmylo.com/blog
- Program guides (index): https://mrmylo.com/programs
- Privacy Policy: https://mrmylo.com/privacy
- Terms of Use: https://mrmylo.com/terms
- Cookie Policy: https://mrmylo.com/cookies
- Partner Portal: https://mrmylo.io

## Guides

- **Why Your UAE Loyalty Points Are Expiring (And How to Check Before You Lose Them)**: https://mrmylo.com/blog/loyalty-points-expiring-uae. Explains why loyalty points expire (rolling inactivity vs. fixed calendar rules), the AED 800M+ that expires across UAE programs every year, expiry patterns by program type (airline, bank, retail, telecom), and a three-minute self-check.
- **How Much Are Your Emirates Skywards Miles Worth in AED? (2026 Guide)**: https://mrmylo.com/blog/skywards-miles-value. What a Skywards mile is worth in AED (about AED 0.037 to 0.044 by September 2026 independent valuations; Skywards Everyday AED 0.029 to 0.040), how to check a flight redemption's value yourself, and how the three-year expiry rule works.

## Program Guides

Each guide answers one question from the published sources it links (the program's own rules for every expiry answer) and gives the date each was checked. MYLO is not affiliated with these programs or the companies that run them; the program's own terms always apply. Index: https://mrmylo.com/programs

- **Do Emirates Skywards miles expire?**: https://mrmylo.com/programs/emirates-skywards. Valid three years from earning, expiring at the end of the member's birth month in the year they fall due; the Platinum exception and paid extension options.
- **Do ENOC Yes Rewards points expire?**: https://mrmylo.com/programs/enoc-yes-rewards. 24 months from earning, or until the date immediately before the card expires if that comes sooner; the membership can close, and earned points be forfeited, after 12 consecutive months without using the Yes app. ENOC's terms describe points as non-monetary and state no AED value per point; Commercial Bank of Dubai's earn table for its CBD Yes Rewards card shows 100 Yes Rewards as AED 1.
- **Do e& Smiles points expire?**: https://mrmylo.com/programs/e-and-smiles. A 24-month expiration period, per the About Smiles page on eand.ae (the page does not say when the 24 months start). That page states no fixed AED value per point.
- **Do Aura points expire?**: https://mrmylo.com/programs/aura. Base points 12 months and bonus points 3 months from earning, to the end of the relevant month; VIP Member Points kept while VIP. In the UAE, 50 points pay for AED 1 of purchases at participating outlets (no cash value).
- **Do SHARE points expire?**: https://mrmylo.com/programs/share-rewards. Unused points expire automatically after 24 months. 10 SHARE points are worth AED 1 when used to pay at participating locations (not exchangeable for cash).
- **Do Air Arabia AirRewards points expire?**: https://mrmylo.com/programs/air-arabia-airrewards. 24 months from earning. Air Arabia states 100 points equal USD 1 on airarabia.com, for flights, meals and baggage.

## MCP Connector

The Program Guides above are also available to AI assistants through MYLO's read-only MCP server at https://mrmylo.com/mcp (Streamable HTTP, no sign-in). It serves the same published facts as the guide pages, with the same sources and checked dates, and nothing else: no member data, balances or MYLO estimates. It stores no conversation data.

- `list_programs`: the programs with a guide, their operator, category and checked date.
- `get_program_expiry` (slug): one program's published expiry rule and, where the program publishes one, the value of a point, with source links.