Your loyalty points are expiring. You just don't know which ones.

Pre-launch announcement

Dubai-Built MYLO Opens Waitlist for App That Shows UAE Residents Which Loyalty Points Are About to Expire

The pre-launch app brings 25+ UAE loyalty programs into one view, shows what each balance is worth, and alerts members before points lapse. It connects to no bank or loyalty account.

DUBAI, UAE. MYLO Middle East FZE has opened the waitlist for MYLO, its Dubai-built loyalty app, to UAE residents ahead of the consumer launch. The app brings 25+ UAE loyalty programs (airlines, hotels, banks, fuel and retail) into one view, shows what each balance is worth as a conservative estimate in AED, and alerts members before their points lapse.

The problem is attention, not effort. MYLO estimates that a typical UAE resident holds six to ten loyalty programs and actively manages fewer than three. Each program sits in its own app, counts in its own units and follows its own expiry rules, so points lapse without the member ever deciding to let them go.

Across the market, that adds up. Applying a conservative 15% breakage rate to the AED 5.77 billion UAE loyalty market (ResearchAndMarkets, 2024; breakage benchmark from McKinsey), MYLO estimates that more than AED 800 million in loyalty points expire unredeemed across UAE programs every year.

Members add each program themselves, choosing it from MYLO's catalog or scanning the card with CardIQ™. MYLO connects to no bank or loyalty account and holds no program logins. It works out when each program's points lapse, from the program's published policy and the member's last activity, and sends an alert before the date.

SuperStack™ handles the moment of payment: pick the shop and MYLO ranks the member's cards and shows the one that earns the most there. Members also earn MYLES™, MYLO's own rewards, for using the app, and PrivacyMask™ hides balances whenever the app moves to the background. Every redemption happens in the program's own app or store, not in MYLO.

“You have miles with Skywards, points with Marriott and Careem, credit at noon and rewards with half a dozen banks. They all run on different clocks and in different units, and keeping track of them is a part-time job nobody signed up for,” said Acer Jamal, Founder and CEO of MYLO. “MYLO brings 25+ UAE loyalty programs onto one screen, shows what each one is worth, and tells you before anything runs out.”

MYLO is in pre-launch. The Explorer plan is free forever, with no credit card required. Founding Member rates, open to the first 1,000 sign-ups before launch, lock Optimizer at AED 249 a year (standard AED 348) and Maximalist at AED 499 a year (standard AED 708) for life. UAE residents can join the waitlist and take a free 60-second Loyalty Audit at mrmylo.com.

About MYLO
MYLO is a loyalty app built in Dubai for UAE residents by MYLO Middle East FZE, a Dubai Silicon Oasis company. It brings 25+ UAE loyalty programs into one view, shows each balance as a conservative estimate in AED, and alerts members before points expire. MYLO connects to no bank or loyalty account. The Explorer plan is free forever; Optimizer (AED 29 a month) and Maximalist (AED 59 a month) add more programs, earlier expiry alerts and SuperStack™ card recommendations. MYLO is in pre-launch. Consumers: mrmylo.com. Loyalty program partners: mrmylo.io.

Media Contact
Acer Jamal, Founder and CEO
press@mrmylo.com
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